Wednesday, August 17, 2011

Sierra Trading Post’s New Website Goes Live, Hosts Online Launch Party

Sierra Trading Post announces the official launch of its new website after one year of beta testing. The Cheyenne-based company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through August 8.

Cheyenne, WY (PRWEB) August 03, 2011

Sierra Trading Post, a Top 100 Internet Retailer, announces the official launch of its new website after one year of beta testing. To celebrate the launch, the Cheyenne-based company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through August 8.

“We built the new site to ensure that we are meeting the evolving needs of online shoppers. It truly makes product selection faster and easier than ever,” says Andy Newlin, director of Web Operations & Emerging Technologies for Sierra Trading Post. “We developed our new site in-house so that we would be able to implement new ideas and solve issues quickly. After a year of collecting feedback, we felt the site was ready to premier to our entire customer base.”

SierraTradingPost.com logged its first sale in 1999. The current release is the fourth generation of the popular closeouts site, with enhancements such as:

o Customizable search: Shop by size, color, brand, price and more


o Ability to log quick view details without leaving your current page


o Straightforward drop-down menus


o More precise product filters


o Enhanced image zoom


o Personalized customer dashboard to manage catalog and email subscriptions, shipping information and order history

To join in the launch party, visit the Sierra SocialHub and comment to win daily prizes through August 8.

About Sierra Trading Post


Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary, and has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

# # #

Steph Merkle
Sierra Trading Post
307-775-8364
Email Information


View the original article here

No comments:

Post a Comment