Sierra Trading Post’s New Website Goes Live, Hosts Online Launch Party

Sierra Trading Post announces the official launch of its new website after one year of beta testing. The Cheyenne-based company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through August 8.

Cheyenne, WY (PRWEB) August 03, 2011

Sierra Trading Post, a Top 100 Internet Retailer, announces the official launch of its new website after one year of beta testing. To celebrate the launch, the Cheyenne-based company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through August 8.

“We built the new site to ensure that we are meeting the evolving needs of online shoppers. It truly makes product selection faster and easier than ever,” says Andy Newlin, director of Web Operations & Emerging Technologies for Sierra Trading Post. “We developed our new site in-house so that we would be able to implement new ideas and solve issues quickly. After a year of collecting feedback, we felt the site was ready to premier to our entire customer base.”

SierraTradingPost.com logged its first sale in 1999. The current release is the fourth generation of the popular closeouts site, with enhancements such as:

o Customizable search: Shop by size, color, brand, price and more

o Ability to log quick view details without leaving your current page

o Straightforward drop-down menus

o More precise product filters

o Enhanced image zoom

o Personalized customer dashboard to manage catalog and email subscriptions, shipping information and order history

To join in the launch party, visit the Sierra SocialHub and comment to win daily prizes through August 8.

About Sierra Trading Post

Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary, and has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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Steph Merkle
Sierra Trading Post
307-775-8364
Email Information

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Multi-Functional Stands for iPad and iPad2 Launch in the U.S.

Press Release Source: iPad Butler On Monday July 18, 2011, 10:06 am EDT

GEVELSBERG, GERMANY--(Marketwire - 07/18/11) - iPad Butler, a range of versatile stands developed exclusively for use with the iPad and iPad2, are launching in the United States. The stands will make these increasingly popular tablets an even more valuable tool for business users and a perfect companion for consumers that want to maximize use of their iPad around the home.

"After the success we have had in Germany, we are excited to expand our reach into the United States," said Ralf Burger, iPad Butler. "The iPad is the perfect tool for businesses and consumers alike and our range of products can really help users realize the full potential of their devices."

With over 25 million iPads sold in just 14 months the market for this device and related accessories is growing fast. Being able to use the iPad in everyday business situations, such as at exhibitions and in customer service roles, hasn't always been practical. But now with the iPad Butler Floor Stand and Carbon Deluxe Table Top Stand it is easy to use during presentations and demonstrations at events, or perhaps for regular use in the office.

Both stands are also perfect for use around the home, allowing consumers to easily use the device in all kinds of situations, from showing off photos to a group of friends to typing an email in front of the TV.

The stands can be used with the Security Lock accessory, which secures the tablet against theft while still providing full access to all controls. The lock enables users to confidently bring the iPad into a variety of different environments, such as conferences and parties.

By using the Butler Music TV app (available to download soon from www.ipad-butler.com) the iPad can also be used to stream a selection of HD music videos direct to the device. External accessories such as the tizi TV DVB-T receiver turns the iPad into a portable television allowing sporting events, news and other television programmes to be viewed easily.

Further details on the product range are included below:

iPad Butler Carbon Deluxe Stand: This iPad stand for wall, table, booth, office and even for use in the car comes in a stylish carbon-look. iPad Butler Floor Stand: Perfect as a support system for your iPad at events and at home, they allow a convenient viewing position and optimal height for showing videos and presentations. Available in plastic and aluminium. iPad Butler Security Lock: Secure your iPad when it is on display in public.

The iPad Butler range of products is now available. Visit http://www.ipad-butler.com/ for more information.

Notes to Editors

Images of all products are available on request Samples of all products are available for review on request

Pricing details:

iPad Butler Carbon Deluxe Stand $62.39 (1-50 units) $58.24 (51-100 units) $54.08 (101-250 units) The iPad Butler Floor Stands: Plastic $125.42, Aluminium $188.45 (1-50 units) Plastic $117.06, Aluminium $175.88 (51-100 units) Plastic $108.70, Aluminium $163.32 (101-250 units) iPad Butler Security Lock $62.39 (1-50 units) $58.24 (51-100 units) $54.08 (101-250 units)

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Ladyluck to launch iPad2 promotion next month

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Starhub and M1 to launch iPad2 on May 20

Singapore - Starhub and M1 will be offering the iPad2 with Wi-Fi + 3G in Singapore on May 20.

Both will make the much awaited tablet available with tariff plans on a two-year contract as well as data plans without a contract.

The second generation tablet will feature a new design that is 33 per cent thinner and 15 per cent lighter than its predecessor, though it will maintain the 9.7 inch screen.

Packed with Apple's new dual-core A5 processor for blazing fast performance and stunning graphics, it also now includes two cameras.

Its front-facing VGA camera will be for FaceTime and Photo Booth, and the rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time.

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iPad2 launch: Never mind the Budget blues – today is must-have Friday

 Jon Enoch Photography ltd

Stores prepare for frenzied scenes as the second generation of Apple's groundbreaking tablet device goes on sale in the UK from 5pm today

Reports of its elegant design and sleek, wipe-clean surface have had would-be purchasers rubbing their hands in anticipation. But the official royal wedding loving cup – the latest addition to the official Royal Collection celebrating the impending nuptials of Prince William and Kate Middleton – isn't the only eagerly awaited purchase to become available today.

Two much-hyped new gadgets, the iPad2 and the Nintendo 3DS, also hit UK stores today, in a convergence of product releases that have caused some to dub it "must-have Friday".

Apple stores are preparing for frenzied scenes as the second generation of its groundbreaking tablet device goes on sale in the UK from 5pm today. Analysts estimate that Apple sold 500,000 iPad2 devices on its first day of sale in the US, and huge queues are expected to build during the day for the ￡399 upgrade, which adds front and rear-facing cameras to a thinner-designed model. The queue outside the Apple Store in London's Regent Street was headed by Jewels Lewis, 32, who began waiting at 7.30am yesterday. By the time he gets the new iPad he will have waited 33 hours.

Nintendo, meanwhile, was hoping to steal a march on the iPad by releasing its ￡179 3DS console, which allows users to play games and films in 3D without wearing glasses, at midnight last night.

Nintendo said it had received 140,000 pre-order sales on Amazon for the handheld device, which was made available at midnight openings at HMV stores across Britain.

Nintendo and Apple both maintained that European supplies of their gadgets would not be affected by component shortages caused by the Japanese earthquake and tsunami.

Some gadget-hungry customers are expected to commute from the late-night Nintendo store openings to Apple. But the iPad is also expected to be available for collection at launch from Argos and John Lewis, while Orange is offering a ￡200 iPad contract deal at its flagship London store.

But Luke Peters, editor of T3, the gadget magazine, warned that "must-have Friday" could turn into "must-return Saturday". "I gave the 3DS to my nieces to play with and the 3D began to hurt the eyes," he said. "Nintendo have to be clear about their warnings that it is not suitable for children aged six and under."

Peters predicted that gadget fans would be most excited about the iPad. "A lot of our readers said they were waiting for the second generation device with cameras for face-to-face conferencing."

The queues for iPads and 3DSs may not be quite as well-mannered as those for the latest must-have item of royal wedding memorabilia – the official William and Catherine loving cup. But the cachet of exclusivity is comparable. Only 1,000 of the double-handed mugs, which retail at ￡125, are available through Royal Collection gift shops.

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Apple Delays iPad2 Launch in Japan

Apple Inc. (AAPL) is postponing the launch of iPad2 in Japan, following the earthquakes and tsunami that hit the north-eastern coast of Japan on March 11. The company has also been forced to close down a retail store in the quake-affected city of Sendai.

Apple had planned to release the tablet computer in Japan and 25 other countries on March 25. Apple did not set any new release date for Japan, but said that it will go ahead with the launch of iPad 2 in other countries like Germany, Belgium and the United Kingdom.

The iPad product line is the fastest-selling technology product in history, in terms of revenue, according to Creative Strategies Inc. Analysts believe that Apple may have sold more than 500,000 iPad2 in its debut weekend, after retail outlets ran out of the tablet-style device since its arrival on March 11.

Apple sold more than 300,000 iPads on the very first day of launch in April, 2010. The company sold more than 15 million units in the first nine months of launch, including 7.3 million units to holiday shoppers during the December quarter.

Apple reported sales of about $4 billion in Japan (6.1% of the total revenue) in 2010. Approximately 5.0% of Apple's revenue came from Japan in the December quarter. Revenue from the country rose 83.0% in the period to $1.4 billion.

According to Piper Jaffray, iPad2 sales are expected to surpass the previous estimate of 5.5 million units for the current quarter, which ends on March 31, 2011. We believe that the iPad2’s international roll out will be equally successful.

Despite the decline in Apple’s market share in tablet computers (down to 73.0% from 93.0% in the September quarter), research firm IDC expects the company to maintain 70%–80% market share through 2011, primarily due to the launch of iPad2. Based on IDC estimates, Apple will ship a minimum of 35 million tablets in 2011.

Piper Jaffray estimates that revenue loss from the Japan crisis will be negligible in this quarter, at less than 1.0% of sales. For the June quarter, the negative impact is expected to be less than 3.0%.

Recommendation

We believe that strong demand for iPad2 will provide Apple a competitive edge, even as competitors, including Motorola Mobility Holdings Inc. (MMI), Samsung Electronics Co., Research In Motion Ltd. (NasdaqGS: RIMM - News) and Hewlett-Packard Co. (HPQ) continue to introduce tablet computers to compete with iPad2.

We continue to believe that Apple will outperform its peers given its strong iPad and iPhone sales and new product launches. With a loyal customer base, international expansion, competitive pricing strategy and solid cash in hand, we remain positive on its long-term growth.

However, a prolonged crisis in Japan, particularly a nuclear catastrophe can affect Apple due to supply shortages, particularly for components like flash memory.

We have an Outperform rating on Apple over the long term (6-12 months). Currently, Apple has a Zacks #2 Rank, implying a short-term Buy rating.

APPLE INC (AAPL): Read the Full Research Report

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RESEARCH IN MOTION LTD (RIMM): Read the Full Research Report

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iPad2 launch: Never mind the Budget blues – today is must-have Friday

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